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Keyword: corona virus
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COVID-19 Coverage: Pandemic Marketing Strategies

Are you holding back on marketing because of the pandemic? Independent consultants Mary Overbey, Damion Trout and Lucas Walker say that might be a mistake, but consider your ROI first. Duration: …

Jason, John and Jeremy Chapman, owners of The Acoustic Shoppe, say though the pandemic caused a financial downturn, they’ve turned hardships into advantages. Utilizing the PPP loans, focusing on …

Daniel Ogunyemi, learning, development and inclusion partner with Burrell Behavioral Health, says being mindful has helped him deal with isolation during the pandemic. Find coping mechanisms that …

Clay Goddard, director of the Springfield-Greene County Health Department, says they’re very concerned with mental health factors related to the pandemic. Goddard says there are enhanced resources …

Jason, John and Jeremy Chapman, owners of The Acoustic Shoppe, say they have always sought ways to continue growth, first as a band, now as a business. Updating music lessons to include online access …

Chelsey Bode, President of Pearson Kelly Technology says low rural bandwidth has hampered remote work for some employees during the pandemic. She says a lighter workload on office equipment allowed …

Lynne Meyerkord, executive director of the AIDS Project of the Ozarks says the pandemic has forced them to make a lot of changes. She says their federal grant money is currently secure, but she’s …

Andy Drennen, founder of Blend For That says working the tea business with his wife has strengthened their marriage. He says their talents complement each other to achieve shared goals. Drennen is a …

Brian Fogle, president of the Community Foundation of the Ozarks says being able to help others who are hurting is his motivation in the midst of disruption. He says the beauty of the outdoors brings …

Singer-songwriter Justin Larkin says moving to virtual performances is similar to his busking days. He says services like Venmo and Virtual Tip Jar provide some income, but fall short of paying …

Lucas Walker, says business today is the same game with new rules. Walker, with independent consultants Mary Overbey and Damion Trout says now is the time to be flexible, evaluate what works and …

Richard Ollis, CEO of Ollis/Akers/Arney, says he wishes there was a handbook for living in a pandemic. Ollis recommends treating others with grace, appreciation and maybe we’ll develop new ideas …

Since Justin Larkin hasn’t been able to perform publicly because of the pandemic, the singer-songwriter has been writing new material. Larkin says he’s excited to be creating new music in his …

Emery Bryant says she and the other AWE Fitness instructors put in a lot of work before launching to keep their overhead down. She says positive response from clients might lead them to invest in …

Independent consultants Mary Overbey, Damion Trout and Lucas Walker discuss the concept of wartime versus peacetime philosophy for CEOs. They say the pandemic has threatened businesses into operating …

Brian Fogle, president of the Community Foundation of the Ozarks says they have been asking staff what they’ve learned working through the pandemic. Fogle says adaptability, dealing with isolation …

Katherine Trombetta with the Missouri Job Center says if you’re looking for a specific job, don’t put your search on hold because of the pandemic. She especially encourages applicants looking for …

Greg Pope, owner and master distiller of Missouri Ridge Distillery says they’re maintaining a small margin of profitability after switching to producing hand sanitizer. Pope says the fact that they …

Brian Fogle, president of the Community Foundation of the Ozarks, says their experience with natural disasters has proven helpful in dealing with the pandemic. Fogle says you must look long term to …

Chrystal Irons, director of the Missouri Small Business Development Center at Missouri State University says she likes to have a team debrief each business day. Irons says leadership and …

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