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COVID-19 Coverage: Pandemic Marketing Strategies

Are you holding back on marketing because of the pandemic? Independent consultants Mary Overbey, Damion Trout and Lucas Walker say that might be a mistake, but consider your ROI first. Duration: …

People sometimes joke that they’re being worked to death, but in some cultures it’s no laughing matter. Author and consultant Rosie Ward, Ph. D., says in Japan and China, death by overwork has …

K. Patrick Douglas, attorney and partner with Douglas, Haun & Heidemann PC, is a board member at Citizens Memorial Hospital. He says recruiting talent who want to live in a smaller municipality helps …

Sarah Walters, organizational leadership coordinator with Evangel University says she recommends Conversational Intelligence by Judith E. Glaser. She says it teaches how to read others and adjust …

Jamie Tillman, owner of Canna Bliss wanted to create a line of CBD products made by women for women. She created her Lady Sativa line as a passion project. Tillman is one of Springfield Business …

Jason, John and Jeremy Chapman, owners of The Acoustic Shoppe, say though the pandemic caused a financial downturn, they’ve turned hardships into advantages. Utilizing the PPP loans, focusing on …

Abe McGull, assistant U.S. Attorney, says employees like to see how much enthusiasm their leaders show for the organization and will mirror what leaders demonstrate. You get what you give. McGull is …

Chelsey Bode, president of Pearson Kelly Technology says she never expected to be part of a generational business. Her father, Mike Kelly, started the business when she was in college. Bode intended …

Steve Kelly, senior vice president with Arvest Bank, says Michael E. Gerber’s book, The E-Myth Revisited was a real paradigm shifter for him. He says the book provides critical insight into the …

Molly McCleary, owner and farmer of Maypop Flower Farm, recently hired three women to help her. She says it’s a great opportunity for everyone because they can work while watching the children and …

Patrick Little, co-owner of 22 Sierra Coffee Company, says after leaving the Air Force, he and partner Joseph Kidwell wanted to continue serving active duty military, veterans and first responders. …

Austin Fax, attorney at Lowther Johnson Attorneys at Law, LLC says his firm understands the importance of a good work life balance. He says you must be intentional in your efforts and has three tips …

Technology business consultant Mackenzie Scherer says e-publishing and posting on social media can help establish your expertise. When people see the depth of your knowledge, they will accept you as …

Cristian Rath, consultant with Abacus CPAs, LLC, says leaders need to demonstrate qualities like compassion and humility to their coworkers. He says surrounding yourself with smart, experienced …

A cocktail from a beer company?!? Matt Tignor, bartender at Tie & Timber Beer Co. shows how he makes an upscale cocktail featuring the traditional southern ingredients of peach tea, and moonshine. …

C.C. Guice, owner of A Wench in the Gear, grew up in a family of seamstresses and was encouraged to create and design her own clothing. Guice took her designs to a new level by repurposing used items …

Stephen Kleinsmith, co-deputy superintendent, Nixa Public Schools, says overcoming adversity is a key component of leadership. Kleinsmith says you must remember it’s a marathon, not a sprint. …

Daniel Ogunyemi, learning, development and inclusion partner with Burrell Behavioral Health, says being mindful has helped him deal with isolation during the pandemic. Find coping mechanisms that …

Clay Goddard, director of the Springfield-Greene County Health Department, says they’re very concerned with mental health factors related to the pandemic. Goddard says there are enhanced resources …

“Most of the messy challenges we face that are related to our well-being are adaptive,” says author and consultant Rosie Ward, Ph. D. Ward says incentivized programs are an attempt at a technical …

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