Marketing is a difficult thing to get right, but when it works, it can serve to highlight a brand positively.
Years ago, Jones Soda Co. created the go-to gift when it began offering customers the ability to customize their own labels on the company's soft drinks. Something about having your own photo on a carefully crafted product strikes home with customers.
Victory Mission & Ministry’s social enterprise, dubbed For Victory, recently put a similar marketing campaign into effect.
Personalized, custom labels come free with bulk orders. In examples provided via email, For Victory showed coffee bags with family photos.
Going into the holiday season, the product could be a nice way to support a local endeavor while also putting a personal spin on a gift.
For Victory, which had $35,000 in 2019 revenue, issues proceeds to Victory Mission, known for its programs designed to face down homelessness via recovery programs and job training.
This is a marketing play done right, and our community stands to benefit as a result.
An independent panel of judges selected the recipients for the honor of Top Doctor, and chose additional professionals in four other fields: administrator, nurse, technician and therapist.
Andrew VanZyll describes how his side-gig, Grimbeard Leather, began several years ago. He says it really started with something that he considered a spare activity and has become his side-hustle.
Oftentimes it takes a while before your sidegig starts rolling. Barak Hill gives his experience slowly seeing his business improve, and how he used his connections and reputation to gain more clients. Barak Hill is a local professional musician.
Sandra Smart, a technology and commercialization specialist, shares helpful tools and resources to use for the customer discovery phase of launching a new tech business. Smart works with tech entrepreneurs and hosts training workshops through the Missouri SBDC at Missouri State University's efactory.
Jared Rasmussen, Office Leader for Springfield and Joplin with the engineering firm Olsson, explains the vision of the Renew Jordan Creek Project. He says the city's investment demonstrates it's commitment to the community.
Both Jeramey and Julia Henson talk about their experience in PDR (paintless dent repair), and elaborate on the need for efficient time management. Sometimes you need to know when to move on to the next project. Jeramey and Julia Henson are co-owners of the HM Dentworks Academy with Chris McWhirter.
Jessica Oliva, owner of Pickles and Buns food truck and co-owner of Tinga Tacos, says not to assume you know everything. She says her time in the industry has taught her that she always has more to learn.
Sandra Smart, a technology and commercialization specialist, explains what entrepreneurs should know about starting the customer discovery phase for launching your great tech business idea. Smart works with tech entrepreneurs and startups and hosts training workshops through the Missouri SBDC at Missouri State University's efactory.
Hollie Elliot describes the trends she sees in small towns after the 2020 COVID-19 pandemic. She says that people see opportunity in these rural places they might not have seen before. Elliott is the Executive Director of the Dallas County Economic Development Group.
Sean Thouvenot, vice president of Branco Enterprises, gives an overview of what the process looks like once you have decided to invest in a new building. This video is sponsored by Branco Enterprises.
Caleb Scott, owner and coach for Queen City Insane Asylum semi-professional football team, talks about team cohesion. He says that despite the fact he may not look the part of a coach, the men look past it to see how they can work together.